Storyteller, copywriter, professor, and author who moves minds and bottom lines in Fort Worth.
Hey, it’s me.
People are emotionally-driven creatures. The best stories merge data with emotion to create a narrative that changes behaviors for good. Whether that’s raising money for a nonprofit, increasing ROI for a start-up, or getting more students to join a team, we all need a story to believe.
I’m an award-winning journalist, storyteller, and university professor with 20 years of experience reporting on the key social and cultural issues of our time including love, dating, loneliness, mental health, and relationships.
I started as a newspaper reporter in the small town of Cleburne, Texas and went on to work as a fancy copywriter for advertising agencies across Dallas and Fort Worth. I got to developed stories and conceptual strategies for brands like Dairy Queen, JCPenney, RadioShack, Pizza Hut, Honda, Great American Cookie Factory, Rent-A-Center, and Frito-Lay. But at the end of the day, I really love telling true stories filled with Texas’ most fantastic characters for publications like Texas Monthly, Texas Observer, and Fort Worth Magazine.
As a college professor at Texas Christian University in the Department of Strategic Communication, I teach feature writing, creative strategy, and serve as faculty director and CEO of Roxo, TCU’s student-driven advertising and public relations agency.
Getting fancy.
Advertising Brand Experience: Frito-Lay, Honda, Pizza Inn, Great American Cookie, Rent-A-Center, Dairy Queen, JCPenney, Cook Children’s Health Care System, and many more.
Journalism and Creative Nonfiction Published By: Texas Observer, Texas Highways, Texas Monthly, The Washington Post, Fort Worth Star-Telegram, Dallas Morning News, 360 West magazine, Fort Worth magazine, Fort Worth Weekly, TCU Magazine. In 2020, a producer with the Oprah Winfrey Network read one of my Texas Observer essays and it landed me a spot on Oprah in May of that year.
Recent Research: Client: The Morris Foundation | 2021 Report: “A Multi-Dimensional Examination of Attitudes Toward Mental Illness Among Residents of Tarrant County, Texas”
Client: The City of Dallas | 2021 Communication Strategy Guide: “City of Dallas Homelessness Community Engagement Plan”
Let’s make something great. Schedule me for your next conference, workshop, or university event. I talk about brand storytelling, writing, how to lead and inspire Gen Z employees, and the power of merging data with emotion to move minds and bottom lines. I promise to make the audience laugh, think, and maybe cry.